Publishing: packaging and distributing of ideas. XML single source semantic markup (DocBook) and automated transforms. From HTML5 to PDF via antenna house CSS! DocBook tool chain very heavy. DocBook not ideal for digital first content development. Common thread of current output formats is HTML and CSS. Not all authors love writing in DocBook. Things like Medium are the future of publishing. O’Reilly Atlas: wysiwyg, web based, responsive, version controlled, seamless. HTMLBook! A DocBook-ified HTML5. With XSL tool chain.
People are really buzzing about this one. Some predicting this is a bad move, others excited.