Writers just wanna write. Why is it so hard to use a structured editor? Keyboard controls, metadata, insertions, formatting controls, moving blocks, references. They narrowed to tasks like creating new document, add a new list, add a reference, etc. Added ‘new’ and ‘new-doc’, outline, mark, crossref, cite. Measured where people got it right and wrong. The new button works. Splitting and joining didn’t. Moving text blocks needs much better context sensitivity and navigation. References work better when the target list is in the document pane. Smart insertion: never refuse to paste, make it fit. Target markup adoption: make all pastes adopt the surrounding styles of the target location.